So why does Sanjay care so much? Outside of being a compassionate individual who has given back to a number of worth wild causes, his son suffers from autism. He, like many other parents, found himself ill prepared for caring for such an individual. He also found he did not know very much about the condition and what a child is still able to do and accomplish. So, he decided to put his financial stability and his head of a company into play and use his power to raise awareness for the condition and to help others around the world with his Autism Rocks campaign.
Autism Rocks is all about raising money to help sponsor autistic children around the world. There are children in many countries, both developing and first world nations, that simply do not have access to the necessary assistance required. Whether it is special education courses or just one on one contact, parents are not alway able to provide all of this themselves. With the money raised by Autism Rocks, it is able to sponsor these children and prepare them for a successful life, even with autism.
By putting on invite only concerts, the company is able to raise money and then put forward the finances it receives to increase knowledge on the subject and to also help these children from around the world who need assistance.