An Influencer And A Magnate

The Great Desiree Perez has made it clear she is there to help other women get into the business that ROC Nation is most known for, which is launching hip hop careers. There is something perfectly comforting, for women coming into the business, to know that they have another woman to talk to and to guide them as they travel down this road.

She has been working alongside Jay Z for many years, and it would be hard to speak of one, without thoughts of the other coming up. Des Perez has had a huge impact on the already terribly successfully Jay Z brainchild, Roc Nation, and she has been instrumental in additional successes they have had in recent years. Although directly connected with the organization for nearly a decade, many suggest she has been instrumental in helping Jay Z grow his brand for over 2 decades. They are somewhat inseparable professionally.

When speaking of her impact, it is simply put: she maximizes profits while managing talent. She makes the bottom lines expand, bringing in additional funds for investors and making the brand stronger. Rihanna, one of Roc’s headliners, is on a tour that is largely sponsored by Samsung, a sponsorship near wholly the work of Ms. Perez.

She does not deal with just Roc talent, but rather she is seen as somewhat of a talent incubator, sponsoring the progression of several careers in the music industry. Squarely a backbone in the “Hova Circle of Influence,” she is side-by-side with her husband, Juan, and many others completely focused on success of the enterprise and artists.

Sean Carter, AKA Jay Z, has been a human-based paradigm of advancement and support for millions of artists. He might easily be the hardest working individual in entertainment and his reputation is spotless. With the help of Ms. Perez, and as combined with his hard work, he has seen his empire rise to lofty levels in the past decade. He is a class act and this particular fact is undoubtedly a big part of the reason he has been so successful. Class begets class.

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Cassio Audi Remains Important To Heavy Metal Fans Almost Three Decades After Walking Away From His Musical Career

The status of the band Viper in the heavy metal community of the world can be seen in the fact one of the pioneers of the genre in Brazil is still revered almost three decades after stepping away from his successful career. Viper are often credited with being the first Brazilian heavy metal band to find international acclaim and commercial success through their first two albums, “Soldiers of Sunrise” and “Theatre of Fate”; drummer Cassio Audi appeared on the debut album of Viper and was an influential figure in creating the initial sound of a band heavily influenced by the British heavy metal imports of the late 1970s and early 1980s. Read more reviews at Applesauce Blog about Cassio Audi.

The mid-1980s were a period of time when the creative freedom afforded by the end of Brazil’s military junta in the late 1970s allowed the youth of the nation to find their voice in many different musical genres. Cassio Audi was part of the vanguard of the development of Brazilian heavy metal begun through the vast amounts of British heavy metal bands arriving in Brazil in the early 1980s. Legendary British heavy metal bands such as Saxon and Iron Maiden were undoubtedly an influence on the young Cassio Audi when he joined his friends in forming the band, Viper at the same time as fellow Brazilian metal pioneers Sepultura were finding their feet in the Brazilian city of Belo Horizonte in 1984.


Viper remains an active touring and recording band headed by some of the original members but Cassio Audi’s own heavy metal career was shortlived after lasting from 1985 until 1989 when he returned to his studies to achieve an MBA in Business Administration at Sao Paulo University. The drumming completed by Cassio Audi on the 1987 release “Soldiers of Sunrise” remains among the best reviewed in the history of Brazilian heavy metal. Visit SoundHound to watch music videos of Cassio Audi.