Bernardo Chua Is Redefining The Direct Selling Industry

Bernardo Chua is a household name when it comes to direct selling. He is the founder and CEO of Organo Gold, a Canadian-based company that deals with the production and distribution of ganoderma lucidum products. Ganoderma is the genus of polymore mushrooms that mostly grows on logs wood.

It is highly valued in China and other Asian countries for making teas and coffees. Through Organo Gold, Bernado has focused on developing coffees and teas as well as other products that use ganoderma. He seeks to promote this culture beyond Asia. Chua has a wealth of knowledge on ganoderma considering that he was introduced to the profits of the same while he was still young.

After seeing the success of ganoderma products in the Asian market, it struck him that he could establish a company that could take ganoderma lucidum products to the world. He founded Organo Gold in 2008. After just five years of operation, the company was ranked as the 55th largest direct selling company worldwide.

Today, the corporation ranks among the leading companies that market their products using the direct selling model. He has managed to market the product beyond Asia.

PR News Wire said that Bernardo Chua capitalizes on his business model of direct selling, which helped him to grow Gano Excel Philippines and expand its services to the USA and other regions. Learn more about Bernardo Chua:

This model has enabled him to reach many clients through extensive networks. The entrepreneur spends most of his time informing consumers and distributors on the numerous benefits of ganoderma.

Today, the company has over one million distributors globally. Before distributing, they test their products to ascertain their quality and health benefits to the consumers. Bernardo Chua has also worked as an executive for Gano Excel, a company that marketed ganoderma products like capsules, coffees and other food products.

He played a major role in the expansion of Gano Excel services to Hong Kong, Canada and the U.S. He was promoted to serve as Gano Excel USA’s president.

His excellent performance in the industry has earned him awards like the Dangal ng Bayan Award for Business and Industry. In addition, the National Shoppers Choice recognized Organo Gold as the top direct selling company in the category of food supplements.