Lori Senecal Leads the Global Advertising Industry

Lori Senecal remains one of the most successful CEOs of her generation. Since joining CP+B in 2015, Senecal has transformed the organization into a reputable modern global agency. In her capacity as the agency’s Global Chief Executive Officer, Lori is tasked with overseeing growth and expansion of the company globally. She is also in charge of coordinating the operations of CP+B’s 10 international offices.

Due to her unique leadership abilities, Lori Senecal has not only fueled the agency’s growth and development but also created a positive culture within the company. CP+B’s great industry achievements haven’t gone unnoticed. The company was listed among the 2017 Creativity Innovators of the Year by Advertising Age, a reputable global media brand.

According to PR Newswire, apart from CP+B industry recognitions, Lori has received several awards at a personal level. Advertising Age’s magazine also listed Senecal among the four Agency Executives to Watch in 2016. Senecal’s enormous industry contributions have also been recognized by AdWeek Power. She was consecutively featured in Ad Week’s Power 100 List of top marketing, media, and tech leaders. The Global CEO was recently honored by Fast Company as a revolutionary business leader. The recognition has since put Lori on the list of 2017’s Most Creative People in Business.

Before taking over her role at CP+B, Lori worked with KBS, serving as the Global Chairman and CEO of the organization. KBS experienced significant growth during her time, including its expansion from domestic to a global agency. While at KBS, Lori received a number of awards both for herself and the company. The renowned innovator has also worked with McCann Erickson and McCann Worldgroup as president and Global Chief Innovation Officer respectively.

The youngest girl in a family of four girls, Lori grew up in Montreal. She received her degree from the McGill University. During an interview with inspirery.com, she confirmed to the readers that her inspiration into advertising career came during her days in coaching.

Since joining the business world, Lori Senecal has worked with several brands including Coca-Cola, American Express, HomeGoods, and BMW. She has not only grown into a global advertising queen but also a reputable business leader. You can follow her Twitter page and check out advertisingweek to see more.

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