Lori Senecal is the global CEO of Crispin Porter + Bogusky, according to adweek.com. She was the President and CEO of the MDC Partners Network before she was asked to take charge as the chief executive officer of the Crispin Porter + Bogusky. She will retain that position as well while working with CP+B. She manages and oversees the company’s global expansion plans and also coordinates with its eight offices internationally. She is expected to bring her management experience into the business and help the company reach new heights. Among the many client lists, some of the top ones include Domino’s Pizza, MetLife, Applebee’s and Fruit of the Loom.
Before joining MDC Partners Network, Lori Senecal was the head of Kirshenbaum Bond, and it was under her leadership that the ad agency transformed itself into an international player. The company which started as a 250 employee domestic agency became a 900-member international firm offering innovative agency business units based on technology, content creation, and start-up investment. She helped the company to be recognized as ‘Best Places to Work in NYC’ by Crain during her stint there. She is also the former President of McCann Erickson located in New York and managed the accounts of big players like Coca-Cola, Nestle, and BMW.
Lori Senecal was one of the four daughters of a school teacher and a shop owner. She joined McGill University in Montreal as a business major and went on to work with Vickers & Benson in Toronto after her graduation. It was here that she developed her performing skills and work out of her comfort zone. Lori has been awarded many prestigious awards for her professional stints which include Quantum Leap award for leadership and innovation in 2013. She was named one of Advertising Age’s ‘Women to Watch’ in 2014 and again was among the only four of the chosen as ‘Agency Executives to Watch’ in 2016. She is also the acting jury for the Isaac Awards that awards people for innovation in the industry. She is a member of the Ad Council Board of Directors and is proud to hold the prestigious position.
To know more about Lori, follow her on Twitter.