An Influencer And A Magnate

The Great Desiree Perez has made it clear she is there to help other women get into the business that ROC Nation is most known for, which is launching hip hop careers. There is something perfectly comforting, for women coming into the business, to know that they have another woman to talk to and to guide them as they travel down this road.

She has been working alongside Jay Z for many years, and it would be hard to speak of one, without thoughts of the other coming up. Des Perez has had a huge impact on the already terribly successfully Jay Z brainchild, Roc Nation, and she has been instrumental in additional successes they have had in recent years. Although directly connected with the organization for nearly a decade, many suggest she has been instrumental in helping Jay Z grow his brand for over 2 decades. They are somewhat inseparable professionally.

When speaking of her impact, it is simply put: she maximizes profits while managing talent. She makes the bottom lines expand, bringing in additional funds for investors and making the brand stronger. Rihanna, one of Roc’s headliners, is on a tour that is largely sponsored by Samsung, a sponsorship near wholly the work of Ms. Perez.

She does not deal with just Roc talent, but rather she is seen as somewhat of a talent incubator, sponsoring the progression of several careers in the music industry. Squarely a backbone in the “Hova Circle of Influence,” she is side-by-side with her husband, Juan, and many others completely focused on success of the enterprise and artists.

Sean Carter, AKA Jay Z, has been a human-based paradigm of advancement and support for millions of artists. He might easily be the hardest working individual in entertainment and his reputation is spotless. With the help of Ms. Perez, and as combined with his hard work, he has seen his empire rise to lofty levels in the past decade. He is a class act and this particular fact is undoubtedly a big part of the reason he has been so successful. Class begets class.

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